It Started With An Angel Wing

Founded in 2000 by Princess Marie-Chantal of Greece, mother, creative director, and author, the brand has grown into an internationally recognised luxury baby gifting and lifestyle brand.

From its first creation, the Angel Wing Sleepsuit, Marie-Chantal has evolved into a leading destination for luxury baby gifts, curated baby gift sets, and heirloom-quality baby keepsakes. Each collection reflects Princess Marie-Chantal’s intimate understanding of family life, combining elegance, heritage, and emotional richness.


Founder Profile: Marie-Chantal

Marie-Chantal has long believed that the most meaningful gifts are not defined by what they are, but by how they are given. Raised in Hong Kong, where presentation is treated as an art form, and by a mother with an instinctive sense of style and of beauty, she grew up surrounded by a thoughtful approach to dressing and giving. In London, children’s outfitters such as Rowes of Bond Street shaped her understanding of children’s clothing , timeless pieces made with care, precision, and a quiet sense of occasion.

She began creating her own designs while expecting her third child Achileas , starting with a small collection. From those early pieces emerged the Angel Wing , inspired by the fleeting way her newborn son looked in his first hours , which has since become a subtle signature across the brand. What started as something deeply personal has evolved into a label known for its refined approach to gifting, with collections chosen for life’s most treasured moments.

Family remains at the heart of her work, with her children woven throughout the brand’s story in small, personal ways. In recent years, Marie-Chantal has returned to a more focused vision, placing gifting , family matching and enduring values at the centre of the brand.

Her book, Manners Begin at Breakfast, reflects this philosophy , a modern guide to family life, centred on the rituals and small gestures that shape how we live together. She is also a founding member of Building Better Futures,  a UNHCR initiative  supporting access to higher education for refugee girls.

Marie-Chantal lives between London, Athens, and the United States.

"It all started with an angel wing, our signature, which remains at the heart of everything we do. I am so proud of our evolution from those picture-perfect newborn moments that are synonymous with our much-loved brand to the lifestyle destination that we are today."

– Princess Marie-Chantal of Greece

Luxury Baby Gifting, Rooted in British Heritage

Designed in London, Marie-Chantal’s collections celebrate British heritage through refined design, meticulous attention to detail, and the use of luxurious materials such as soft cashmere and fine cottons. Every garment, sleepwear set, and keepsake is conceived with precision and care, reflecting a commitment to quality and the subtle beauty of timeless childhood rituals.

Our collections span newborn essentials, designer baby wear, premium baby gift sets, and signature keepsakes, now extending to toddler, teen, and family matching pyjamas. Marie-Chantal remains the preferred destination for thoughtful, beautifully presented gifts for babies, mothers, sisters, and parents-to-be.

The Gifting Experience

At Marie-Chantal, every gift is designed to be as memorable as the moment it celebrates. From curated baby gift sets to signature keepsakes, each item is presented with meticulous care in our signature packaging, whether a keepsake box or an elegant little suitcase. 

Thoughtful touches, including tissue, ribbon, and a handwritten message, elevate every gift into a personal gesture, creating a tactile and composed unboxing experience. This dedication ensures that each luxury baby gift feels meaningful, considered, and timeless, making Marie-Chantal the preferred choice for parents, families, and clients seeking beautifully presented gifts for newborns and children.

Discover Baby Gift Sets

Craft, Care, and Timeless Design

At the heart of Marie-Chantal is a dedication to craft and considered design. Every detail, from embroidery and fabric selection to packaging, is approached with precision, ensuring each piece is tactile and enduring. Our products are designed not only to be worn and cherished but to create moments of connection that families will carry forward.

By blending elegance, heritage, and contemporary sensibility, Marie-Chantal continues to define a distinctive standard for luxury baby gifts, offering products that are as beautiful to give as they are to receive.


Our Story

2000
Princess Marie-Chantal of Greece launches her eponymous label - beautiful baby essentials and contemporary childrenswear.

Our signature Angel Wing sleepsuit is designed and launches, fast becoming a best-selling style internationally.

2003
Our first flagship launches on Walton Street in London's borough of Kensington & Chelsea.
2008
Princess Marie-Chantal of Greece launches the brand's heritage crest, inspired by her five children and favourite childhood novels.
2009
The brand's US Flagship on Melrose Avenue in Los Angeles opens.
2016
Marie-Chantal collaborates with British retailer Marks & Spencer, to create an exclusive 33-piece collection for babies and children.
2017
The London Flagship relocates to Motcomb Street in the heart of Belgravia.
2018
Marie-Chantal collaborates with Silver Cross to create a beautiful collection of luxury prams, nursery furniture and bedding.
2019
Marie-Chantal's debut book 'Manners Begin at Breakfast' launches. MC shares her insider knowledge on modern etiquette for children. Marie-Chantal opens a by-appointment showroom on Maddison Avenue in New York City.
2021
"Match Your Mini" launches - a collection of beautiful sleepwear for the whole family.
2022
Marie-Chantal opens a pop-up on Sloane Avenue. Marie-Chantal X Schumacher launches – a collection of beautiful fabrics, wallpapers and trims designed exclusively for Schumacher, inspired by Marie-Chantal's signature sleepwear collections.
2023
The brand experiences rapid growth with the US; the collections are now available in the world's leading retailers, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and DFS. Marie-Chantal partners with Save The Children.
2024
Marie-Chantal launches the Crest Collection, inspired by the brand's heritage design. A capsule of newborn essentials, signature sleepwear, nursery essentials and our debut table-wear collection. Marie-Chantal launches a Pop-Up at Harrods, bringing the brand's signature aesthetic in store to the Harrod's customer.
2025
Marie-Chantal celebrates 25 years with a limited-edition anniversary capsule, featuring the Olympia Angel Wing Princess Dress and Skirt in embroidered tulle and the Olympia Cardigan in a luxurious wool-cashmere blend, finished with signature gold Angel Wings.