It started with an

Founded in 2000 by Princess Marie-Chantal of Greece - mother, creative director, and author, the brand has grown over the years to become an internationally recognised luxury lifestyle and gifting brand.


Since launching our iconic Angel Wing, the eponymous label now comprises of Manners Begin at Breakfast, Marie-Chantal's best-selling guide on modern etiquette for families and cosy collections including newborn essentials, signature sleepwear, beautiful loungewear and home fragrances.


We are a luxury gifting brand for the whole family: from newborn to toddler, teen and beyond with the launch of our Match your Mini Collection, whilst remaining the go-to for gifting with beautiful gift ideas for babies, mothers, sisters and parents to be.

"It all started with an angel wing, our signature, which remains at the heart of everything we do. I am so proud of our evolution from those picture-perfect newborn moments that are synonymous with our much-loved brand to the lifestyle destination that we are today."

Our Story

2000
Marie-Chantal, also known as MC by her friends, launches her eponymous label - beautiful baby essentials and contemporary childrenswear.

Our signature Angel Wing sleepsuit is designed and launches, fast becoming a best-selling style internationally.

2003
Our first flagship opens on Walton Street in London's borough of Kensington & Chelsea.
2013
Journal 22 launches - Maire-Chantal's blog and editorial go-to guide for parents, offering an insight into the latest lifestyle and wellness philosophies, fashion, beauty, manners and lots more!
2019
Marie-Chantal's debut book 'Manners Begin at Breakfast' launches. MC shares her insider knowledge on modern etiquette for children and teenagers and covers topics such as table manners, tech tact, fashion do's and don'ts. travel tips and much more.
2020
Focusing the brand towards luxury gifting for all life's occasions, our collections now comprise newborn essentials, curated luxury gift sets, loungewear and sleepwear for adults and children.
2021
"Match Your Mini" launches - a collection of beautiful sleepwear for the whole family.
2022
Marie-Chantal X Schumacher launches, A collection of beautiful fabrics, wallpapers and trims designed exclusively for Schumacher. inspired by Marie-Chantal's signature sleepwear collections.
2022
The launch of the brand's new signature scent - Marie-Chantal Angel.