Young Designer Program 2025
A unique opportunity for children to design their very own pyjama print.
The winning design will be produced and featured in our AW26 collection, offering young talent a playful and meaningful way to express creativity, imagination, and individuality.
About the Program
As part of Marie-Chantal's 25th anniversary, we introduce the Young Designer Program — a celebration of creativity, childhood, and community. It reflects Marie-Chantal’s enduring commitment to nurturing imagination and self-expression in children around the world.
We invite children up to the age of 10 to explore their creativity and design a print for our classic pyjamas. From festive patterns to whimsical motifs, every idea is welcome. This initiative is not only an opportunity to see their designs come to life but also a way to encourage confidence, artistic exploration, and a sense of accomplishment.
Through this program, Marie-Chantal continues its legacy of supporting children’s education, imagination, and the joy of self-expression—bringing the magic of creativity from their minds to our collection.
How to Participate
We invite young creatives to design a print for our classic pyjamas that fits within the AW26 collection theme, inspired by the festive season and holiday spirit. Children are encouraged to express themselves in any way that works best for them—mood boards, sketches, drawings, or other creative formats are all welcome.
Submission Details:
- Deadline: November 15th, 2025, at 2:00 PM UK time
- Where to Submit: Email your child’s design to youngdesigner@mariechantal.com
- Age Eligibility: Open to children up to 10 years old
- Theme: AW26 / Holiday & Christmas
- Parental Consent: All entries must be accompanied by a signed consent form from a parent or legal guardian
Please Note:
- Only one entry per child is allowed.
- Designs must be original and created by the child (professional assistance beyond normal parental guidance is not permitted).
- By submitting, parents agree that if their child wins, Marie-Chantal may use the winning design, the child’s first name, age, and submitted materials for marketing purposes, including website, social media, newsletters, and press. Participation in photoshoots or interviews is voluntary and requires explicit parental consent.
- All non-winning submissions remain the child’s intellectual property and will not be used by Marie-Chantal without consent.
We recommend parents help ensure submissions are clear, legible, and well-presented, while encouraging children to let their creativity shine freely.
How to Submit Your Child’s Design
To participate in the Young Designer Program, children can create their design in any format they like, whether drawn, painted, or created digitally, including moodboards. Once the design is ready, it should be photographed or scanned so that it is clear and easy to see. The file can be saved as a JPEG, PNG, or PDF.
All entries must be accompanied by parental consent, which can be completed easily online via our Parental Consent Form. Once the consent form is submitted, please email your child’s design to youngdesigner@mariechantal.com. We recommend using the subject line: “Young Designer Submission – [Child’s First Name]”. Please keep attachments under 20MB; if your files are larger, you may send them in two separate emails.
Judging
All submissions will be carefully reviewed by the Marie-Chantal team, who will select the winning design based on creativity, imagination, and originality—meaning designs that are unique, authentic, and thoughtfully aligned with the AW26 theme.
There will be one winner, who will be announced and contacted directly on December 1st, 2025. Please note that only the winning entrant will be contacted; all other participants will not receive individual notifications, but we celebrate every child’s effort and creativity in taking part.
Prize
The winning child will receive £500, awarded shortly after the winner is announced on December 1st, 2025, and will see their design produced and included in the AW26 collection. Their creation will be celebrated across Marie-Chantal’s social media channels, newsletters, blog, and website, showcasing their talent to our community.
The winner will also receive a set of the pyjamas in their own size, with the option to gift matching pyjamas to family members. These will be delivered once the AW26 collection is produced and released in Autumn/Winter 2026, making this a truly memorable and joyous experience that extends into the following year.
This prize not only rewards creativity but also celebrates the imagination and artistic vision of our youngest designers, bringing their ideas to life in a way they can share with the world.
T&Cs
Marketing & Publicity Rights (for the winner)
By accepting the prize, the winning child and their parent/guardian agree that Marie-Chantal may use the winning design, the child’s first name, and — with parental/guardian consent — their age, along with submitted materials, for promotional and marketing purposes. This may include, but is not limited to, use on the Marie-Chantal website, newsletters, social media channels, paid advertising, and press coverage. Participation in photoshoots or interviews is voluntary and requires explicit parental consent.
Parental/Guardian Consent
All entries must be submitted with a signed consent form from a parent or legal guardian.
For the winning child, the parent/guardian must provide explicit written consent for:
- Marketing and promotional use of the design
- Participation in photoshoots or virtual interviews
- Press and media features
Image Rights / Photography
If the winning child participates in marketing photoshoots or virtual interviews, all rights to imagery, video, and recordings will be granted to Marie-Chantal for promotional use without additional compensation. These materials will be used primarily to promote the Young Designer Program and the AW26 collection. Any broader use in future brand campaigns will only take place with separate, explicit parental consent. Participation is voluntary and always subject to parental approval.
Intellectual Property
All entrants retain copyright of their original submissions until a winner is chosen.
Upon accepting the prize, the winning entrant (via their parent/guardian) agrees to transfer full rights of the design to Marie-Chantal for production, commercial use, and marketing.
Non-winning designs remain the intellectual property of the entrants and will not be used by Marie-Chantal without consent.
E-commerce & Product Release
The winning design will be produced as a limited edition pyjama and sold exclusively via Marie-Chantal’s e-commerce platform.
The winning pyjama will not be available in retail stores or external stockists.
The product will be released in limited quantities and will not be restocked once sold out.
Prize & Compensation
The prize consists of:
- £500 cash
- Inclusion of the winning design in the AW26 collection
- Recognition and promotion across Marie-Chantal’s social media channels, newsletters, blog, and website
- A set of the winning pyjamas in the child’s size, with the option to gift matching pyjamas to family members
The winner will not receive additional monetary compensation, royalties or profit share from sales of the product beyond the cash prize.
Limitations of Entries
Only one entry per child is allowed.
Entries must be the child’s original work, created without the use of external professional assistance (beyond normal parental guidance).
Privacy & Safeguarding
Personal details collected (name, age, and contact information) will be used solely for contest administration and marketing activities directly related to the contest. Information will not be shared with third parties outside of these purposes. For non-winning entrants, any imagery or personal details will only be published with explicit parental consent. Submission of a winning entry constitutes consent for the use of the child’s first name (and, with parental consent, their age), design, and images for marketing and promotional purposes, as outlined above.
Any taxes, customs duties, or other charges associated with receiving the prize are the sole responsibility of the winner’s parent/guardian. Marie-Chantal will not be responsible for covering or reimbursing these costs.
Judging & General Conditions
All submissions will be reviewed by the Marie-Chantal team, who will select the winning design based on creativity, imagination, and originality (unique, authentic, and thoughtfully aligned with the AW26 theme).
The winning child will be announced and contacted directly on December 1st, 2025.
Marie-Chantal reserves the right to disqualify entries that do not comply with these rules.
Marie-Chantal reserves the right to modify, suspend, or cancel the competition in the event of unforeseen circumstances.
Decisions made by the judging panel are final and binding.